Proven track record in driving organizational success through strategic leadership, operational excellence, and innovative AI-driven solutions across aviation, tourism, and business development sectors.
Managed and guided team members to ensure effective performance and alignment with Al Rajhi Holdings & Al Rajhi Family Office companies goals.
I delegated tasks efficiently to maximize productivity and achieve objectives.
Managed entire Travel & Tourism Business and Hotels for the CEO, DFO and top management team and their families, reporting directly to Managing Director.
2
2020 - 2022: IATI International
Business Development & Operations, Bahrain - Established new company in Bahrain, secured Corporate Deals Agreements, managed employee engagement and brand management with 10+ large corporate clients
3
2016: Galileo by Travelport
Sales Manager / Acting BDM, Khartoum Sudan
Led Launch Phase operations, managed end-to-end business operations, organized promotional events, attended International B2B Seminars and implemented Digital Marketing Strategies.
4
2012 - 2015: Etihad Airways
Sales & Business Development, Khartoum Sudan
Doubled revenue targets from $4M to $8M in 2014, expanded agency network from 68 to 250 agents, achieved "Exceeded Expectations" performance appraisal.
5
Previous: Advance Vision (Al Siji Holidays)
Corporate Sales & B2C Holidays, Dubai UAE
Developed online business channels through major affiliate networks, designed customized travel packages, led sales and marketing initiatives.
Outstanding Achievements
$8M
Revenue Growth
Doubled revenue targets from $4M to $8M in 2014 at Etihad Airways, contributing 7% to overall station target
250
Agency Expansion
Increased travel agencies holding Etihad Airways ticket stock from 68 to 250 agents in 2012
15%
Stopover Program
Boosted Abu Dhabi stopover program sales by 15% through strategic bundled packages
10%
Passenger Experience
Increased "Ahlan Standard Service" participation at Abu Dhabi Airport by 10% in 2014
AI-Driven Innovation & Technology Leadership
AI Business Strategies
Utilized Microsoft Copilot AI and Visla AI for video creation and editing to support business initiatives. Employed AI language processing tools like ChatGPT, Gamma, and DeepSeek AI to enhance decision-making and streamline operations.
Digital Marketing Excellence
Skilled in driving digital marketing initiatives, including campaign management, web marketing, and optimizing lead conversion rates across organic search, paid search, and social media platforms.
Platform Management
Oversaw operations of marketplaces, websites, and web portals, showcasing technical and operational expertise in managing digital platforms and online business channels.
Al Rajhi Holdings
Strategic Leadership Excellence
Key Accomplishments
Business Development
I identified and pursued new projects and opportunities to expand the business portfolio.
Developed and implemented strategic business plans to enhance existing business.
Successfully lead office in Rajhi Family Office Bahrain and managed operations and expanding company footprint
Strategic Partnerships
Developed and implemented strategic business plans to enhance existing operations.
I secured significant agreements with major multi national leading companies like Airlines, Hotels. Also the finance companies for new mega projects in constructions area and others.
Team Development
Managed, hired and guided team members, employee development, retention, and engagement, building motivated and skilled workforce
Financial Oversight & Growth
Proficient in managing financials including P&L statements and reports, ensuring data-driven decision-making. to help achieving key objectives and goals, resulting in increased revenue and improved cash flow.
Focus Areas
VIP travel management, attending and learning works in AI and new technology, revenue growth through partners retention, proactive new partners and companies, handling with timely renewals, continuing finding new good projects and opportunities.
Etihad Airways Revenue & Market Expansion Success
1
Revenue Excellence
Doubled revenue targets from $4M to $8M, contributing 7% to station's overall revenue and achieving annual target with "Exceeded Expectations" performance appraisal
2
Network Expansion
Expanded travel agencies with Etihad Airways ticket stock from 68 to 250 agents in 2012, earning recognition from Maktow Travel, Jumbo Travel, and Low-Cost Travel Center
3
Flight Operations Growth
Increased flight frequency from 3 flights per week to daily flights, enhancing service accessibility and customer satisfaction
4
Data-Driven Strategies
Utilized CRM, MIDT reports, Revenue Plus System, and Salesforce CRM to analyze benchmarks and manage customer relationships. Proficient in GDS systems (Sabre/Amadeus)
5
MICE Tourism Leadership
Organized annual MICE initiatives for 3 major corporate clients/schools, 4 universities, and other market segments
Professional Certifications & Continuous Learning
Recent Certifications (2025)
Agile Project Management - Alison Academy
Advanced Diploma in Training of Trainers - Alison Academy
Managing AI Governance in Organizations With ISO 42001 - Alison Academy
Aviation & Travel Systems
Sabre Certificate of Completion in Air Conversion Course (2020)
Etihad Code of Business Conduct Quiz & Manager's Module (2012-2013)
AVSEC Training – General Certificate (2012)
The Etihad Way Certificate (2012)
Salesforce CRM CBT Module 1 to 5 Certificates (2012)
Quality Management Briefing (2012)
Safety Management System (2012)
Performance Management Certificate (2012)
Additional Qualifications
Public Relations and Protocols Course (2018) - Ministry of Foreign Affairs, Sudan
Website Designing Course (2000) - COMPUMATICS, California USA
Life Experience BBA (2000) - Texas Tech USA
Technical Skills & Contact Information
GDS Systems Expertise
International Airlines Reservation Systems: Sabre, Galileo & Amadeus (Global Distribution System)
AI & Advanced Tools
DeepSeek AI, Gamma, ChatGPT AI, Microsoft Copilot, Visla AI Video Creation and Editing for Business
Microsoft Office Suite
MS Word, MS Excel & PowerPoint - Advanced proficiency
Languages
Arabic & English - Fluently spoken and written
Location
Resident Address: Juffair, Kingdom of Bahrain
Ready to Drive Your Organization's Success - Combining international leadership experience, AI-driven innovation, and proven revenue growth strategies to deliver exceptional business results.